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Novi welcomes first B2B trade show since pandemic
Published: 7/13/2021
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With the help of Novi Mayor Bob Gatt, Suburban Collection Showplace welcomed back several thousand automotive and manufacturing professionals today for the three-day Foam Expo 2021 and Adhesives & Bonding Expo 2021.

These specialist business-to-business trade show events have a particular focus on the manufacturing materials utilized within the automotive industry. Both expo events are co-located (running alongside each other in the same expo hall).

Technical foam solutions and applications, alongside adhesive and bonding technologies, are set to play a central role in the next generation of automotive manufacturing strategies. The highly interconnected global technical foam and adhesives markets are amongst the fastest growing on the planet, with a combined projected future market size of more than $80bn. This growth will be fueled by increased demand for technical foam solutions and applications, and bonding technologies, from the US automotive sector, including facilities located in Novi and across the state of Michigan.

The Suburban Collection Showplace operations, and the meeting and conference industry as a whole, are a critical part of the economic vitality of the region and the state. The return of business-to-business events is crucial to the revitalization of local hotels, restaurants, and all businesses alike.

Large-scale international events allow the local community to provide goods and services to a high volume of patrons that would otherwise not be traveling to the area, and therefore provide inherent value to the community and local economy.

"We’re delighted to finally greet people once again, in person, at the Foam Expo 2021 and Adhesives & Bonding Expo 2021, said Tom Rhodes, Portfolio Director, Foam Expo and Adhesives & Bonding Expo. "We are proud to serve the U.S. automotive industry, bringing together the local automotive businesses and manufacturing organizations with their materials and assembly supply chain partners, and are looking forward to helping the local economy bounce back from what’s been such a tough and challenging period for us all. Nothing beats in person when it comes to doing business."

For the first time since its inception in 2016, Foam Expo will be co-located with Adhesives & Bonding Expo - North America’s largest exhibition and conference for adhesives and bonding solutions. This collaboration will bring under the same roof manufacturers and buyers of foams, adhesives and more from industries including automotive & transportation, aerospace, construction, appliances & furniture, medical, and electronics.
The team at Suburban Collection Showplace, working closely with the event organizers, Smarter Shows (Tarsus) Ltd, will ensure all health and wellbeing measures are in place across all three days of the show.

"The Suburban Collection Showplace is excited to welcome back Foam Expo and Adhesives & Bonding Expo to kick off in person trade shows once again here in Novi," said ​Suburban Collection Showplace Owner Blair Bowman Sr. "As what we have sorely seen and missed during this pandemic is a lack of utilization of hotels, restaurants, and an overall lack of patronage which has a vast and direct impact on the local economy. We are very excited about getting back into full scale business and bringing back all the benefits that come along with that.’

Free tickets for both events can be found at: or