The New Delta (2+2=5)
April 16, 2008

Delta and Northwest Airlines have been in merger talks in an effort to improve its odds of survival in an industry that has struggled in recent years.

The idea is the two airlines will be able to utilize scales of economy and according to a Northwest executive it will be a "merger by addition." The idea is that two plus two will somehow add up to more than four, a hope that has often driven airline mergers in the past, with mixed results.

There's no guarantee that the merger will succeed, especially given the state of the economy, sky-high fuel prices and looming labor issues. But there's very little doubt that Delta and Northwest have a better chance of overcoming those challenges together than apart.

There can be strength in size and the millions in cost savings.

Business
2 Unions Will Try and Ground NWA/Delta Merger 

International
Plane crash in Congo

Technology
Audi R8

Finance
Dollar Sinks to Record Low 

University of Chicago GSB
Toyota: From Importer to U.S. Manufacturing Giant

US and Global Markets and Currency

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ABOUT MR. CHAPMAN

Greg Chapman is a long time Novi resident involved in the community. Greg is on the Board of Directors of the Novi Chamber of Commerce, and is a volunteer coach for Novi Parks and Recreation. He also produces Novi Pulse, a local cable TV show for and about Novi.